The DIA is always looking for volunteers to serve on on our committees. These committees tackle many projects in the DIA. You can volunteer to help out on specific committee projects or join a committee and be in on the decision-making about direction and future.

Beautification Committee
Chair: Victoria Wake

Members: Marion Mills, Tom Rose, Victoria Wake


Purpose: To initiate, organize, and maintain beautification projects in the Dimond District, creating a greener environment that is pleasant and inviting for the community to walk, shop, eat, and socialize with neighbors, family, and friends.

Current Projects: Since 2017, the committee has worked with the non-proft Trees for Oakland to identify locations for additional trees in the commercial area, ensure that the proposed plantings meet city requirements, and commit to watering the trees for their first three years. As of early 2019, seven new trees had been planted. We’re also endeavoring to care for the tree wells, seeing that they are weeded and mulched.

Other projects include maintaining the Champion Transit Plaza shelter, kiosk, and landscape, under a 2013 agreement with the city, and participating in the Keep Oakland Beautiful effort to plant daffodil bulbs in public areas. We’re also working to restore a small open-space area on Dimond Avenue overlooking Sausal Creek known as the Bienati Overlook. And we’re building a  Beauty Spots webpage to highlight all the volunteer-energized public plantings in the district.

Join Us! We need a lot of hands-on help to keep our green spaces looking good. We’re also looking to expand the committee and accomplish more, so if you have ideas, skills, and time, please get in touch!

Communications Committee
Chair: JoAnn Tracht-Rawson

Members: Tomasz Finc, Carol Lonergan, Karen Marie Schroeder, JoAnn Tracht-Rawson, Victoria Wake


Purpose: We’re dedicated to keeping DIA members and the community informed about the many benefits and opportunities the Dimond District offers, and to encouraging community spirit and participation.

Current Projects: The Dimond News Group (free subscription listserve) is the go-to place to hear from your neighbors and share the latest happenings, get advice, and make connections. The DIA website provides the background and basics for anyone who wants to know more about the community. And the quarterly DIA e-newsletter is a lively compendium of stories and announcements. The committee also coordinates publicity for DIA community meetings and events.

Join Us! If working on any of the above interests you, or if you’d like to help with publicity or develop displays, posters, and brochures, please get in touch.

Dimond Public Art
Co-Chairs: Julie Johnson & Ryan Romaneski

Members: Janet Brugos, Julie Johnson, Myra Kaplan, Tim Little, Ryan Romaneski, JoAnn Tracht-Rawson


Purpose: To develop the cultural, artistic, and physical identity of the Dimond District. To beautify the neighborhood through creative, attractive, and unique artwork. To engage the community in the development and production of public art and related educational opportunities. To put on display some of the art in the neighborhood.

Description: Over the recent years, Dimond Public Art (DPA) has administered a public art grants program, conferred with and supported individual public art installations, and brought together local artists for community arts events. Some of the public art made possible through DPA includes:

  • Dimond’s Hidden Jewels Mural (Farmer Joe’s)–Debra Koppman and Mandy Lockwood, Artists
  • “I Love Dimond” Mural (MacArthur Blvd and Lincoln Ave.) – Debra Koppman (Creator) and Mandy Lockwood (Painter)
  • Utility Box Mural (Fruitvale and MacArthur) – Querido Galdo, Artist
  • Vintage Postcard Mural Project (St. Louis Veterinary, Fruitvale Ave.; Loard’s Ice Cream, MacArthur; Club 2101, Dimond Ave.) —  Pam Consear, Artist

Current projects: DPA is coordinating artisan fairs at Oaktoberfest and in December at Dimond Lights.

Join Us! If you would like to help with these current projects, or if you have other ideas and energy to offer, please get in touch!

Economic Development Committee
Co-Chairs: Ryan Romaneski & Daniel Swafford

Members: Fran Donohue, Robert Raburn, Ryan Romaneski, Daniel Swafford


Purpose: Our goal is to create a thriving, walkable business district for residents and visitors.

Description: The Dimond business district is growing stronger! We are working hard to market properties in cooperation with landlords and owners, and to assist potential tenants and owners by connecting them to appropriate city, county and business resources. Keeping the lines of communication open among business owners, potential owners, landlords and tenants is key. We also partner with the Dimond Business & Professional Association (Dimond merchants) and stay in touch with new owners to make sure they are moving along smoothly with new developments.

Current Projects: There’s a lot going on in the commercial district! Watch the “Business Update” slide presentation from the 2/6/19 DIA community meeting.

Join Us! If you would like to participate in these efforts, please get in touch!


Membership & Volunteer Development Committee
Chair: TBD

Members: Jay Ashford, Chris Harper


Purpose: We’re all about recruiting and retaining members, and expanding volunteer opportunities and engagement in the community. Member and volunteer outreach can take many forms, including in-person tabling at events and in the commercial area, online publicity, special member and volunteer activities…and more. New ideas are always welcomed! Also within the committee’s role is the processing and recording of dues and contributions, and managing the DIA member database.

Join Us! If you’d like to lend a hand on these efforts, please get in touch with us!

Public Safety Committee
Co-Chairs: Daniel Swafford & Zandile Christian

Members:  Zandile Christian, David Coleman, Stan Dodson, Carol Lonergan, Matthew Lonergan, Daniel Swafford


Purpose: To work to deter, and to respond to, crime in our neighborhood. Also to reduce the number of panhandling and homeless persons in the Dimond commercial area. We want merchants, residents, and shoppers ALL to enjoy and feel safe as they visit, patronize, or just pass through our primary commercial district.

Description: Our principal project, rolling out in phases, is the installation of surveillance cameras in partnership with Dimond merchants and the Oakland Police Department.

2020 Fundraiser